In September 2023, Beltone Holding acquired 100% of Cash for Microfinance, a leading microfinance institution licensed by the Financial Regulatory Authority.

Cash is the first microfinance provider with headquarters in Al Menya. Cash’s reach also extends across four other governorates in Upper Egypt: Assiut, Sohag, Qena, and Beni Suef with ambitious plans to reach 150 branches, and offering more than 3,000 direct employment opportunities by end of 2024.